Chessie Gordon-Band

BA (Hons) Graphic Communication | 2015

D&AD New Blood Awards Submission 2015 Cardigan Maritime Celebration

As part of this year’s D&AD New Blood Awards, colour specialists Pantone set the brief of ‘re-imagining your home-town through the language of colour’.

My home-town is Cardigan, a small seaside town that is tucked into the West Wales coastline. Cardigan was once a bustling port and hub for shipbuilding. However, the arrival of the railway and silting of the river Teifi saw most of the maritime based industries decline and eventually disappear from the town. Nowadays, Cardigan is a small, yet thriving town and popular tourist destination.

My response to the brief predominately revolves around the notion that Cardigan’s maritime history is heavily responsible for making Cardigan the culturally colourful and vibrant place it is today.

Colours found in and around the town were incorporated when designing an interpretation of the Nautical Alphabet. Unique patterns were then created by using the Nautical Alphabet to spell out the names of real historical ships based or made in Cardigan. These patterns were printed onto paper, and used to make a series of paper boats. These paper boats would then be assembled and launched from the Quayside on a specific date dedicated to celebrating and commemorating Cardigan’s maritime roots.