Alana Louise Edwards

BA (Hons) Fashion Design
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“Wasting away” is inspired by the natural process of corrosion and erosion on materials and metals which form rust. It truly fascinates me how materials are worn away by natural forces and create unprecedented warm distinctive colour tones and textures.

I have used reverse dyeing techniques to fabricate colours which imitate the rawness of the ecosphere, which are environmentally conscious due to sustainability becoming more necessity in today. My university studies have allowed me to become more conscious of my fashion waste and develop methodologies which allow me to establish a positive step forward to the changing of the industry.

My research of natural processes of both rust and decay leads me to focus on the collection having an unperfected atmosphere, portraying an organic feel to my garments which personify the characteristics of imperfections overall displaying an ‘unfished’ aesthetic.

A great deal of my inspiration stemmed from the evolvement of decay, it allowed me to create unique garments which enhance natural elements of the women’s body revealing moderate amounts of skin in unique shapes to clone the procedure of abrasion and deterioration.


Ysbrydolwyd “Wasting away” gan y broses naturiol o lygru ac erydu ar ddeunyddiau a metelau sy’n ffurfio rhwd. Mae’n fy nghyfareddu’n wirioneddol sut mae deunyddiau’n cael eu gwisgo i ffwrdd gan rymoedd naturiol ac yn creu tonau a gweadau lliw nodedig cynnes nodweddiadol. Yr wyf wedi defnyddio technegau lliwio gwrthdro i ffabrigeiddio lliwiau sy’n dynwared amrwd yr ecosffer, sy’n ymwybodol o’r amgylchedd oherwydd bod cynaliadwyedd yn dod yn fwy o anghenraid heddiw. Galluogodd fy astudiaethau prifysgol fi i ddod yn fwy ymwybodol o’m gwastraff ffasiwn a datblygu methodolegau sy’n fy ngalluogi i sefydlu cam cadarnhaol ymlaen tuag at newid y diwydiant.

Mae fy ymchwil i brosesau naturiol rhwd a dirywiad yn fy arwain i ganolbwyntio ar y casgliad yn cael awyrgylch heb ei effeithio, gan bortreadu teimlad organig i’m dillad sy’n personoli nodweddion amherffaith yn gyffredinol gan arddangos esthetig ‘anorffenedig’. Deilliodd llawer iawn o’m hysbrydoliaeth o esblygu pydredd, roedd yn caniatáu i mi greu dillad unigryw sy’n gwella elfennau naturiol corff menyw sy’n datgelu symiau cymedrol o groen mewn siapiau unigryw i gymylu’r weithdrefn o dreulio a dirywiad.

Other Exhibitors:

Amy Nguyen

Amy Nguyen

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Aisha Bah

Aisha Bah

This collection is part of a maternity wear line with the aim of creating styles that challenge the idea that maternity wear needs to be functional over fashionable, and instead, allowing women to choose both. The pieces created, are angled toward the longevity side...

Megan Babbage

Megan Babbage

My graduate collection ‘a(A/a)’ documents my journey of finding myself on a personal level and as a designer. The need to find and understand oneself before promoting to the rest of the world was vital; and took advantage of such opportunity. I have experimented with...

Lottie Pullen

Lottie Pullen

Weighting for Perfection Weighting for Perfection is collection inspired by the pressing issues concerning the fashion industry today. The glamorisation of generalised skinny models has been seen to trigger many physical insecurities. Growing numbers of individuals...

Gemma Thorne

Gemma Thorne

My graduate collection “Finding your Purpose'' is a reflection on me finding who I am as a designer and the impact I want to make on society and the environment. It shows me finding tranquillity in life through the exploration of Japanese culture. I have explored...

Kelly Isaac

Kelly Isaac

The concept behind the Social Butterfly collection developed from researching the early 2000s, Y2K pop culture, mixed with childhood nostalgia. Inspired by escapism from the COVID- 19 pandemic, the collection aims to bring freedom, comfort and memories of simpler...