Alexander MacBeth-Price

BA (Hons) Illustration

My work is an observational contemplation of human actions and people’s reactions to widespread phenomena such as climate crisis, overpopulation, debauchery and distraction, mass hysteria, and media control and influence. Starting with the question ‘Are We Evil?’ I set out to explore whether human actions and efforts determine if we are inherently evil. This was prompted by the global climate crisis that seemed most prevalent in the media at the time.

The work evolved into a much broader look at humanity. Panic and hysteria are shown prominently in the images, as well as debauchery and selfishness. I ask how these things get in the way of everyday life and the more realistic goals people could be pursuing. I realised the extent to which my work was being directed by events in media: whatever the next big thing was, being told what to panic about next and the associated confusion and over-reliance on media platforms.

Video dominates the world media, making it an effective way to communicate my ideas to more people. Sampling is a key technique for me, as is using archival films, live action TV, and cartoons. I also create my own soundtracks. There is a strong focus on conflicting visual elements held in tension with the audio. Some clips have clear and obvious content; these are juxtaposed with more bizarre imagery, making them appear strange and the bizarre in turn becomes normalised.


Mae fy ngwaith yn fyfyrdod arsylwadol ar weithredoedd dynol ac ymatebion pobl i ffenomenau cyffredinol megis newid yn yr hinsawdd, gorboblogaeth, anlladrwydd a thynnu sylw, hysteria torfol a rheolaeth a dylanwad y cyfryngau. Gan gychwyn gyda’r cwestiwn ‘Ydym ni’n Ddrwg?’ es i ati i archwilio a yw gweithredoedd ac ymdrechion dynol yn esbonio p’un a ydym yn ddrwg yn gynhenid ai beidio. Ysgogwyd hyn gan yr argyfwng hinsawdd fyd-eang a oedd i’w weld yn amlwg yn y cyfryngau ar y pryd.

Esblygodd y gwaith i fwrw golwg llawer ehangach ar ddynoliaeth. Dangosir panig a hysteria’n amlwg yn y delweddau, yn ogystal ag anlladrwydd a hunanoldeb. Rwy’n gofyn sut y gallai’r pethau hyn fod yn rhwystr i fywyd bob dydd a’r nodau mwy realistig y gallai pobl fod yn eu dilyn. Sylweddolais i ba raddau yr oedd fy ngwaith yn cael ei gyfeirio gan ddigwyddiadau yn y cyfryngau: beth bynnag oedd y peth mawr nesaf, yr hyn y dwedir wrthym i gael panig amdano nesaf a’r dryswch a gorddibyniaeth cysylltiedig ar lwyfannau cyfryngau.

Mae fideo’n dominyddu cyfryngau’r byd, gan ei wneud yn ddull effeithiol o gyfathrebu fy syniadau i fwy o bobl. Mae samplu’n dechneg allweddol i mi, fel y mae defnyddio ffilmiau, teledu byw a chartwnau. Rwy’n creu fy nhraciau sain fy hun hefyd. Ceir ffocws cryf ar elfennau gweledol gwrthdrawiadol a ddelir mewn tensiwn â’r sain. Mae gan rai clipiau gynnwys clir ac amlwg; cyferbynnir y rhain gyda delweddaeth fwy bisâr, gan beri iddynt ymddangos yn rhyfedd ac yn ei dro aiff y bisâr wedi’i normaleiddio.

Other Exhibitors:

Megan Vest

Megan Vest

Image and text holds a significant value to my practice as an illustrator. Interpreting pre-existing narrative through my own visual language revives an appreciation for this relationship, as well as reanimating these texts. It is vital that we continue to acknowledge...

Daisy Osborne-Walsh

Daisy Osborne-Walsh

As an artist, I aim to be a positive agent for change and increase awareness on topics I find most important. My work is fuelled by my passion to shed light on social injustices, specifically effecting women. The topic basis of my work is often regarding sexual...

Chris Evans aka Queerbis

Chris Evans aka Queerbis

Queerbis is an Activist Illustrator who wants to change the world, while having some fun doing it. Their new design movement titled ‘Bis Design’ recognises society’s biased construction, and as a result gives the ‘power of bias’ back to anyone who is disadvantaged or...

Kodchamon Jermlae

Kodchamon Jermlae

As an artist, I tend to observe the environment I have been through, a consequence of feelings and opinions. The reality is that nothing and no one is perfect. One of the most common reasons for the creative block is the fear of imperfection. This has always been a...

Rosina Rooke

Rosina Rooke

A Cardiff based artist, originally from the Valleys, who focuses on the embrace of life of animate and inanimate objects and bringing a message to their meanings. Exhibited is Rosina Rooke’s latest project work, the decay of food over time. I specialise in a variety...

Rhiannon Griffiths

Rhiannon Griffiths

The Room of Empowerment is an immersive experience that is a thought-provoking assortment of painted fabrics, patterned wood and other multi-mediums, that removes the need of wordly constraits and thrusts you into the land of the fairytale. This mesmeric storybook...