Allegra Bozetarnik

BA (Hons) Graphic Communication

Allegra Migari Bozetarnik

“Bottom’s Up!” is a campaign targeted at young men due to the worrying lack of awareness that is preventing them from acting sooner regarding concerns they might have about the most common cancer in men; Prostate Cancer. Using humour, my campaign is unapologetically upfront surrounding the mentality and symptoms, and is unabashedly visual in what getting tested entails, in order to stimulate a conversation.


Ymgyrch yw “Bottoms Up!” wedi’i thargedu at ddynion ifanc oherwydd y diffyg ymwybyddiaeth sy’n eu hatal rhag gweithredu’n gynt mewn perthynas â phryderon a allai fod ganddynt ynghylch y canser mwyaf cyffredin ymysg dynion; Canser y Prostad. Gan ddefnyddio hiwmor, mae fy ymgyrch yn anymddiheurol o onest ynghylch y meddylfryd a’r symptomau, ac yn weledol ddifalio am yr hyn sy’n gysylltiedig â chael profion, er mwyn ysgogi sgwrs.

www.instagram.com/allebozetarnik

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