Benjamin Digby

BA (Hons) Product Design

Over the last three years studying Product Design at the Cardiff School of Art & Design, I have worked on many projects such as designing a gym & laptop bag, a high-end portable speaker, and a computer mouse which was brand-aligned to Razer. These were all enjoyable, allowing myself to explore various areas within design.

Alongside studying Product Design, I have been fortunate enough to have been approached for a few commissions. These include a single cover, an album cover, a logo for a streetwear brand and a logo for a radio station, with the latter two being my favourite projects. The first logo I had designed was one for a brand called OUTLW, which was founded by a known designer in the streetwear community, Casper Masi. The entire aesthetic of the brand is very western-themed, therefore he wanted the logo to be heavily inspired by the one used by Harley Davidson. The second logo was for a station called EXO Radio, and they left it completely up to me for its aesthetic. I decided to turn the ‘O’ into a planet, as the term ‘exo’ is short for ‘exoplanet’.

Looking into the future, I would love to continue my design journey, specialising in music artwork, logos and potentially clothing design. I have recently secured a commission to design a merchandise item for a popular R&B duo who go by the name of THEY. This is an exciting opportunity, and I hope more will come.


Dros y tair blynedd diwethaf o astudio Dylunio Cynnyrch yn Ysgol Celf a Dylunio Caerdydd, rwyf wedi gweithio ar nifer mawr o brosiectau megis dylunio bagiau campfa a gliniadur, uchelseinyddion cludadwy pen uchaf y farchnad, a llygoden gyfrifiadurol wedi’i halinio â brand Razer. Mwynheais wneud y rhain i gyd, gan iddynt fy ngalluogi i ymchwilio i wahanol feysydd o fewn dylunio.

Ar yr un pryd ag astudio Dylunio Cynnyrch, rwy’n ddigon ffodus y cysylltwyd â mi am nifer o gomisiynau. Bu’r rhain yn cynnwys clawr unigol, clawr albwm, logo ar gyfer brand dillad stryd a logo ar gyfer gorsaf radio, a’r ddau olaf oedd fy hoff brosiectau. Y logo cyntaf a ddyluniais oedd un ar gyfer brand o’r enw OUTLW, a sefydlwyd gan Casper Masi, sy’n ddylunydd adnabyddus yn y gymuned dillad stryd. Mae esthetig cyfan y brand yn seiliedig i raddau helaeth ar ffilmiau cowbois, felly roedd e eisiau i’r logo gael ei ysbrydoli’n drwm gan yr un a ddefnyddir gan Harley Davidson. Roedd yr ail logo ar gyfer gorsaf o’r enw EXO Radio, ac fe’i gadawyd yn llwyr i mi benderfynu ar ei esthetig. Penderfynais droi’r ‘O’ yn blaned, gan fod y term ‘exo’ yn fyr am ‘ecsoblaned’.

Wrth edrych tua’r dyfodol, byddwn wrth fy modd yn parhau â fy nhaith ddylunio, gan arbenigo mewn gwaith celf cerddoriaeth, logos ac o bosib dylunio dillad. Yn ddiweddar, rwyf wedi sicrhau comisiwn i ddylunio eitem o farsiandïaeth ar gyfer deuawd R&B poblogaidd sy’n mynd o dan enw THEY. Mae hwn yn gyfle cyffrous, ac rwy’n gobeithio y bydd mwy i ddod.

ScanAir

A portable air quality monitor which can track the level of pollutants in a given area. Each LED colour represents a different air quality index (AQI). A companion app is included, where detailed statistics can be viewed.

The Portable Pyramid

The Portable Pyramid

A children’s den that promotes role-play, and is easily assemblable and portable. The product features custom wallpaper which can be attached to the inside walls. This aids the user(s) with their adventures.

OUTLW Logo

OUTLW

A logo design commission I had done for an upcoming western-themed streetwear brand. Casper Masi, the founder and owner, wanted the logo to be heavily inspired by the one used by Harley Davidson.

Relationship Simulator

THEY.Station – Relationship Simulator

Prior to the launch of their latest album, THEY. had released music videos all following the theme that relationships are a game. I further developed this idea and created a video game-esque cover. After substantial recognition, I am now working with the popular R&B duo, and the product will soon be released as a merchandise item.

Other Exhibitors:

Finlay Bellamy

Finlay Bellamy

As a Product Designer, I am well educated in the steps taken in order to create a good product, from the initial idea to the final outcome. I have covered each step and developed what it takes to create a successful solutions and what attributes are required to fulfil...

Chloe Carter

Chloe Carter

As a designer I believe that we are at the root of our societies success by helping shape and mold the future that we all dream of. Since I began to take my design work as a serious interest, I have bettered myself by developing my abilities as a designer to design,...

Oliver Howard

Oliver Howard

Time management and organisation are my priorities when ensuring efficiency throughout projects. Planning routines and structures are my strongpoint in guaranteeing success throughout my range of client experience. My personable and communicative nature allows me to...

Jacob Webber

Jacob Webber

I like everyone else on the planet are starting to realise and see firsthand the consequences of the bad and irresponsible habits we have made, many of these problems are remarkably simple and only exist due to poor or bad design that could have been avoided if done...

Owen Roberts

Owen Roberts

I believe that user experience is the most important consideration to have when designing a product or service, and is always my main priority, with most of my focus on that area of design. The first thing a user experiences with a product is its aesthetics, its look,...

Luke Draper

Luke Draper

A creative and visual orientated product designer that believes design should be created with the user at the core to deliver aesthetically engaging work. This is from my natural understanding of how products are first perceived by the customer and that they are first...