Joshua Coles

BA (Hons) Product Design

Joshua Benjamin Coles

What drives me as product design is not only the form and function, but the successful user experience encounters. Being a successful designer is about covering all the stages but for me, the most important and rewarding is prototyping and that’s where my strengths lie. It allows you to tackle the bare bones of the problem and receive instant feedback. Witnessing all your creations being born from a small idea and then receiving positive feedback from a user, gives me a sense of pride and fulfilment like no other. Its a very power thing being a Product Design and gives you an opportunity to change a lot of people’s lives for the better.


Yr hyn sy’n fy ngyrru fel dylunydd cynhyrchion yw profiad llwyddiannus y defnyddiwr yn ogystal â’r ffurf a’r swyddogaeth. Mae bod yn ddylunydd llwyddiannus yn ymwneud â chwmpasu pob un o’r camau ond, i mi, y pwysicaf a’r un mwyaf gwerthfawr yw prototeipio, a dyna yw fy nghryfder. Mae’n eich galluogi i ymgodymu â gwraidd y broblem a chael adborth yn syth. Bydd bod yn dyst i enedigaeth pob un o’ch creadigaethau, o gael syniad bach hyd at gael adborth cadarnhaol oddi wrth ddefnyddiwr, yn rhoi ymdeimlad o falchder a chyflawniad sydd heb ei debyg. Mae bod yn Ddylunydd Cynhyrchion yn ymwneud â grym ac mae’n rhoi cyfle i chi newid bywydau llawer o bobl er gwell.

Other Exhibitors:

Lucas Tyldesley

Lucas Tyldesley

I have been studying product design for almost 7 consecutive years now and am still learning new things and improving my skills. It is an ever-evolving industry, and it is our job to create new and innovative products to help make lives better for generations to come....

Arthur Davies

Arthur Davies

To me, design is mixing excitement and functionality to create desired products. I am a strong believer in designing for purpose. My solutions are influenced by considerations for the end user and overall efficiency. I conduct my projects through a user centred...

Hannah Causon

Hannah Causon

As a highly intuitive individual, I thrive on challenging myself, whether that be engaging in extra-curricular activities or developing my knowledge through research. I enjoy seeing how new products come together through the design stages and what makes them different...

Oriana Viall

Oriana Viall

Sustainability, ethical practice and empathy are the main drivers behind my design approach. Designing in a sustainable and ethical way is becoming the new normal, but it is important that this approach to how we produce and consume products is not a fleeting trend. I...

Ceri Elen Siggins

Ceri Elen Siggins

My work is mainly driven by emotional design with the focal intention of sparking blissful emotion within users. The form and finish play a substantial part in triggering this initial visceral response, using curves and organic shapes throughout my work to align with...

Viviana Bostan

Viviana Bostan

Design has infused every aspect of human life, shaping our existence, and influencing the way in which we experience the world. Therefore, now, more than ever we need to recognize its ability to encourage different behaviours and mindsets that will overcome the...