Emma Jones

BA (Hons) Fashion Design

Society as a whole had decided to separate genders by pressuring individuals into thinking that the person was defined by their respective sex/gender and have the ideal body. Everyone, including myself has been through these experiences where society has judged them for their appearance and interests and decided that they were too masculine or feminine, or that they weren’t skinny enough and has labelled them within a different subset of archetypes because they don’t fit the current beauty standards. I’ve experienced times where people have teased and bullied me for being plus sized and not adhering to societal expectations of the female body, and this has always made me feel that as a plus size woman I am not accepted by society.

Throughout my life, my styles and preferences in clothes have changed, but one thing has always remained constant, which is my desire to wear oversized clothes that hides my body shape because I do not fit the modern beauty standards. But society is also telling me that I should be more feminine by acting pretty and wearing clothes that are made to fit petite people. It’s these constricting and contradictory standards that leave many people to feel alienated.

My collection is about blurring the boundaries between these labels and beauty standards, and combining masculine and femininity together to promote body positivity and body neutrality, as well as to change society’s expectations on beauty standards.


Mae cymdeithas drwyddi draw wedi penderfynu gwahanu’r rhywiau drwy roi pwysau ar unigolion i feddwl bod y person wedi’i ddiffinio gan eu priod ryw/rhywedd a chael y corff delfrydol. Mae pawb, yn cynnwys fi fy hun wedi bod drwy’r profiadau yma lle mae cymdeithas yn eu beirniadu yn sgil eu hymddangosiad a’u diddordebau ac wedi penderfynu eu bod yn rhy wrywaidd neu fenywaidd, neu nad oeddent yn ddigon tenau gan eu labelu o fewn is-set wahanol o archdeipiau am nad ydynt yn cyd-fynd â’r safonau harddwch cyfredol. Rwyf wedi wynebu sefyllfaoedd lle mae pobl wedi tynnu fy nghoes neu fy mwlio am fod yn fawr o ran maint a pheidio â chydymffurfio â disgwyliadau cymdeithas am y corff benywaidd, ac mae hyn bob amser wedi gwneud i mi deimlo nad ydw i’n cael fy nerbyn gan gymdeithas am fy mod i’n ferch fawr.

Drwy gydol fy mywyd, mae fy steiliau a dewis dillad wedi newid, ond mae un peth wedi aros yn gyson, sef fy nyhead i wisgo dillad rhy fawr sy’n cuddio siâp fy nghorff am nad ydw i’n ffitio’r safonau harddwch modern. Ond mae cymdeithas yn dweud wrtha i hefyd y dylwn i fod yn fwy benywaidd drwy ymddwyn yn bert a gwisgo dillad sydd wedi’u gwneud i ffitio pobl petite. Y fath safonau cyfyngol a chroes yma sy’n gwneud i lawer o bobl deimlo’n estron.

Mae fy nghasgliad yn ymwneud â phylu’r ffiniau rhwng y labeli a’r safonau harddwch yma, a chyfuno’r gwrywaidd a’r benywaidd er mwyn hybu positifrwydd corff a niwtraliaeth corff, yn ogystal â newid disgwyliadau cymdeithas o safbwynt safonau harddwch.


• https://www.instagram.com/emmar_fashion/

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