Will Brown

BA (Hons) Product Design

The United Nations expects the global population to reach 11.2 Billion people by 2100. This is undoubtedly going to raise fundamental questions regarding the sustainability of our lifestyle habits. As the population incline is predicted to strain the global food and water supply, along with increasing the amount of polluting waste material, the future appears bleak. However, innovation within the design industry may be able to solve this issue by reinventing the way we live.
This is why I’ve decided to enter the design industry. My intention is to reduce the impact of the consumer market by creating products and systems that are beautiful, functional and environmentally sustainable.

As a designer, I find myself particularly influenced by the principles of Biomimicry. Throughout my studies at the Cardiff School of Art and Design I have been given the opportunity to develop my understanding of this ethos in the Constellation module, then applying it to my subject discipline where possible to improve the impact of my work.


Mae’r Cenhedloedd Unedig yn disgwyl i boblogaeth y byd gyrraedd 11.2 Biliwn o bobl erbyn 2100. Does dim dwywaith y bydd hyn yn codi cwestiynau sylfaenol am gynaladwyedd arferion ein dull o fyw. Gan y rhagwelir y bydd y codiad yn y boblogaeth yn straen ar gyflenwad bwyd a dŵr y byd, ynghyd â chynyddu’r deunydd gwastraff sy’n peri llygredd, mae’r dyfodol yn edrych yn llwm. Fodd bynnag, efallai y bydd arloesi o fewn y diwydiant dylunio yn gallu datrys y broblem hon drwy ailddyfeisio’r ffordd rydym ni’n byw.
Dyna pam rwyf wedi penderfynu mynd i mewn i’r diwydiant dylunio. Fy mwriad yw lleihau effaith y farchnad defnyddwyr drwy greu cynhyrchion a systemau sy’n brydferth, yn ymarferol ac yn amgylcheddol gynaliadwy.

Fel dylunydd, mae egwyddorion Bio-ddynwared yn effeithio arnaf yn arbennig. Trwy gydol f’astudiaethau yn Ysgol Celf a Dylunio Caerdydd rwyf wedi cael cyfle i ddatblygu fy nealltwriaeth o’r ethos hwn yn y modiwl Constellation, ac yna ei gymhwyso i ddisgyblaeth fy mhwnc lle bo modd i wella effaith fy ngwaith.

Project Longhorn is a modular insect hotel that aims to open the conversation about eating insects in the future. Research suggests that adopting an entomophagy diet will reduce the environmental impacts of our agricultural practises and my findings throughout this project underlined that the key barrier preventing this change is the stigmatisation within Western Cultures. It is targeted at primary school children as this market is more likely to be open to the idea of change and has therefore been guided by professionals working within the education profession.

The insect hotel fastens to standard magnetic classroom whiteboards and ultimately allows the children to build their own form using their creative intuition. Furthermore, all components were designed for mass manufacture and also include parts that are formed from recycled material.

Naranjahoja is a partition wall aligned to Aguahoja by Neri Oxman that allows office users to work both communally or privately. It applies the concept of Biophilia and The Golden Ratio to working environments with the aim of making the user feel more comfortable and less stressed. It also redefines the visual aesthetic of PPE in professional settings.

The product is manufactured using recycled and sustainable materials such as cedar, cork, polyester textile and polycarbonate sheet. This allows the system to fit the parameters of the Circular Economy as the materials are repurposed, saving them from entering landfill sites.

Other Exhibitors:

Lucas Tyldesley

Lucas Tyldesley

I have been studying product design for almost 7 consecutive years now and am still learning new things and improving my skills. It is an ever-evolving industry, and it is our job to create new and innovative products to help make lives better for generations to come....

Arthur Davies

Arthur Davies

To me, design is mixing excitement and functionality to create desired products. I am a strong believer in designing for purpose. My solutions are influenced by considerations for the end user and overall efficiency. I conduct my projects through a user centred...

Hannah Causon

Hannah Causon

As a highly intuitive individual, I thrive on challenging myself, whether that be engaging in extra-curricular activities or developing my knowledge through research. I enjoy seeing how new products come together through the design stages and what makes them different...

Oriana Viall

Oriana Viall

Sustainability, ethical practice and empathy are the main drivers behind my design approach. Designing in a sustainable and ethical way is becoming the new normal, but it is important that this approach to how we produce and consume products is not a fleeting trend. I...

Ceri Elen Siggins

Ceri Elen Siggins

My work is mainly driven by emotional design with the focal intention of sparking blissful emotion within users. The form and finish play a substantial part in triggering this initial visceral response, using curves and organic shapes throughout my work to align with...

Viviana Bostan

Viviana Bostan

Design has infused every aspect of human life, shaping our existence, and influencing the way in which we experience the world. Therefore, now, more than ever we need to recognize its ability to encourage different behaviours and mindsets that will overcome the...