Will Godden

BA (Hons) Product Design

My design philosophy focuses on improving both elements, form, and function to not only create a user-centred design but, exceed expectations on what the user gets from the product. This philosophy is most prevalent in my work on design garden kitchen furniture and my work on new more comfortable respirators for builders as they both aimed to solve a problem without sacrificing aesthetics.

I am always looking to develop new design skills and improving upon my own. I believe combining knowledge gathered from different design areas and fields can influence my design in a new and unthought-of direction, creating something new and innovative.

Creating concepts, bringing blue-sky ideas to life and my obsession with combined with my previous works with companies such as the NHS and Zest-4-leisure makes me confident that I can work in a professional environment.


Mae f’athroniaeth ddylunio yn canolbwyntio ar wella’r ddwy elfen, ffurf a swyddogaeth, er mwyn creu nid yn unig dyluniad sy’n canolbwyntio ar y defnyddiwr, ond rhagori ar ddisgwyliadau am beth gaiff y defnyddiwr o’r cynnyrch. Mae’r athroniaeth hon amlycaf yn fy nwgaith ar ddylunio dodrefn gardd gegin a’m gwaith ar anadlyddion newydd mwy cysurus i adeiladwyr gan mai nod y ddau beth yw datrys problem heb aberthu estheteg.

Rwyf bob amser yn ceisio datblygu sgiliau dylunio newydd a gwella’r sgiliau sydd gennyf. Credaf y gall cyfuno gwybodaeth sy’n cael ei chasglu o feysydd dylunio gwahanol ddylanwadu ar fy nylunio mewn cyfeiriad newydd ac annisgwyl, gan greu rhywbeth newydd ac arloesol.

Drwy greu cysyniadau, dod â syniadau awyr las yn fwy a’m hobsesiwn o’u cyfuno â’m gweithiau blaenorol gyda chwmnïau fel y GIG a Zest-4-leisure, rwy’n hyderus y gallaf weithio mewn amgylchedd proffesiynol

D2F Crystalline Respirator with removable filters

The Respirator is an all-in-one respirator that focuses on comfort and keeping the users safe, instead of having to buy multiply products such as googles, a mask or ear defenders. It is compatible with helmets so it can protect the crucial parts of the head as well as the face.

Zest-4-Leisure concept sketches 24-hour brief

The idea behind this project was to generate quick ideation and get to a final idea within 24-hours. The brief asked to design garden kitchen furniture that contained or gave the illusion of a natural curve. These sketches show the starting point of how I start concept generating.

The NHS safety care bungalow

the idea was to create a system or product that will help elderly people that want to be independent but, can’t due to health reasons. This design with help from other health products and the use of greenery to lift the mood of the occupant provides a sense of freedom.

Softwood timber fold-up garden kitchen/bar

The use of the garden to social has increased ever since the start of the lockdown, this was the basis for this project. I aimed to create a social space for dining that can be used no matter the weather conditions and can be folded away when not in use.

Other Exhibitors:

Lucas Tyldesley

Lucas Tyldesley

I have been studying product design for almost 7 consecutive years now and am still learning new things and improving my skills. It is an ever-evolving industry, and it is our job to create new and innovative products to help make lives better for generations to come....

Arthur Davies

Arthur Davies

To me, design is mixing excitement and functionality to create desired products. I am a strong believer in designing for purpose. My solutions are influenced by considerations for the end user and overall efficiency. I conduct my projects through a user centred...

Hannah Causon

Hannah Causon

As a highly intuitive individual, I thrive on challenging myself, whether that be engaging in extra-curricular activities or developing my knowledge through research. I enjoy seeing how new products come together through the design stages and what makes them different...

Oriana Viall

Oriana Viall

Sustainability, ethical practice and empathy are the main drivers behind my design approach. Designing in a sustainable and ethical way is becoming the new normal, but it is important that this approach to how we produce and consume products is not a fleeting trend. I...

Ceri Elen Siggins

Ceri Elen Siggins

My work is mainly driven by emotional design with the focal intention of sparking blissful emotion within users. The form and finish play a substantial part in triggering this initial visceral response, using curves and organic shapes throughout my work to align with...

Viviana Bostan

Viviana Bostan

Design has infused every aspect of human life, shaping our existence, and influencing the way in which we experience the world. Therefore, now, more than ever we need to recognize its ability to encourage different behaviours and mindsets that will overcome the...